- ABC分析
- ABM（Account Based Marketing）
- AIDMA / AIDMAX
- AISCEAS
- API
- ASP（Application Service Provider）
- B2B (B to B)
- B2C (B to C)
- BANT
- BPR
- CDP
- CGM
- CLV (Customer Lifetime Value)
- ChatGPT
- CMS
- COCA (Cost of Customer Acquisition)
- Cookie
- CPC (Cost Per Click)
- CPM（Cost Per Mille）
- CRM (Customer Relationship Management)
- CRO (Conversion Rate Optimization)
- CS (Customer Satisfaction / Customer Success )
- CSR (Corporate Social Responsibility)
- CTA (Call To Action)
- CTR (Click-Through Rate)
- CVR (Conversion Rate)
- DAU (Daily Active Users)
- DMP (Data Management Platform)
- DSP (Demand-Side Platform)
- DX (Digital Transformation)
- EDI (Electronic Data Interchange)
- EFO (Entry Form Optimization)
- ERP (Enterprise Resource Planning)
- FMO (First Moment of Truth)
- GDPR (General Data Protection Regulation)
- Google Analytics
- Google キーワードプランナー
- HTMLメール
- ICP (Ideal Customer Profile)
- IMC (Integrated Marketing Communications)
- IMP (Impression)
- KGI (Key Goal Indicator)
- KPI (Key Performance Indicator)
- LTV (Lifetime Value)
- LCNC（Low code / NO code）
- MAU (Monthly Active Users)
- MQA (Marketing Qualified Account)
- MQL (Marketing Qualified Lead)
- MMM（マーケティングミックスモデリング）
- NDA (Non-Disclosure Agreement)
- NPS (Net Promoter Score)
- O2O (Online to Offline)
- OKR (Objectives and Key Results)
- One to Oneマーケティング
- OODA
- PaaS (Platform as a Service)
- PDCA
- PEST分析
- PMO (Project Management Office)
- PoC (Proof of Concept)
- PQL (Product Qualified Lead)
- PLG（Product-Led Growth）
- Pマーク
- QRコード
- RFM分析
- RFP (Request for Proposal)
- RFI (Request for Information)
- ROI (Return on Investment)
- ROIC (Return on Invested Capital)
- ROMI (Return on Marketing Investment)
- SaaS (Software as a Service)
- SAM (Serviceable Available Market)
- SAL (Sales Accepted Lead)
- SCM (Supply Chain Management)
- SEO (Search Engine Optimization)
- SFA (Sales Force Automation)
- SKU (Stock Keeping Unit)
- SLA (Service Level Agreement)
- SLO (Service Level Objective)
- SNS (Social Networking Service)
- SOM (Serviceable Obtainable Market)
- SQL (Sales Qualified Lead)
- SWOT分析
- TAM (Total Addressable Market)
- TOFU (Top of Funnel)
- UGC (User Generated Content)
- UI (User Interface)
- UX (User Experience)
- VSL (Value Selling Lifecycle)
- Webマーケティング
- WOM (Word of Mouth)
- ZMOT (Zero Moment of Truth)
マーケティング用語の一覧
用語集
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